Improved Quality of Life for Dementia and Alzheimer’s Sufferers

The Ashby Memory Method (AMM) program is a person centered program of thinking and activity focused exercises that helps those already experiencing memory loss and early to moderate Alzheimer’s disease manage their symptoms better for longer. AMM uses multiple types of interaction and stimulation to match each person’s interests and strengths while promoting personal connection and independence.

Benefits Include:

Improved quality of life. According to an Alzheimer’s Association study, more than 83% of people diagnosed with Alzheimer’s live at home and are cared for by their family. AMM is a tool that often helps the participant remain living at home longer to enjoy familiar surroundings as well as very important social, community, and family resources.

Reduced caregiver stress. The #1 reason for initiating a move to institutional (memory) care is caregiver stress resulting from increasing Alzheimer’s symptoms such as personality and behavioural changes. AMM improves symptoms for the person receiving care. Improvements in these symptoms have been shown to decrease caregiver stress in National Institute of Health studies.

Works as a stand alone drug-free program or in combination with prescribed medications. And while you may want to do some AMM everyday, one hour, twice a week is all that is required.

Care cost savings. Caring for someone with Alzheimer’s disease can be expensive. Strategies for the long term management of Alzheimer’s diseaseinclude recommendations for delaying institutional care. In an Alzheimer’s Innovation Institute sponsored trial, AMM extended the time that care could be provided at home by more than two years. Better for the person, better for the budget too.

Dr. Ashby (on the far left) receiving the Order of Canada from Lt. Governor Jeanne Sauvé 1984

Dr. Ashby (on the far left) receiving the Order of Canada from Lt. Governor Jeanne Sauvé in 1984

In partnership with The Alzheimer’s Innovation Institute (Calgary),Pivotal Aging Innovations is pleased to be able to offer the Ashby Memory Method™ as an integral component of our learning solutions.  Embracing the work that Dr. Mira Ashby introduced, we continue to offer her program to the caregivers working and loving those with Dementia and Alzheimer’s.

Where it began:  Dr. Mira Ashby, CM.

Celebrating several life achievements such as: receiving the Order of Canada. Founder of the ASHBY House, opened in 1978 and her work with Cognitive Retention Therapy, Dr. Ashby also served as a Doctor in the Red Cross during WWII and spoke more than 8 languages.  A life full of experiences and great achievements.

Sadly Dr. Ashby passed away on July 16th 2005 in Toronto at the age of 84.

Her legacy has allowed us to work with the Ashby Memory Method™ in continuing to offer her great work in Cognitive Retention Therapy .

The Ashby House was North America’s 1st transitional living program for adults with brain injury.  Cognitive Retention Therapy  was further developed, now known as The Ashby Memory Method™.

For more information or to order The Ashby Memory Method™ now, please visit:

Read what people are saying

 Mrs. H has blossomed since we started. She is able to focus more, wants to participate, and has a great time. As we work through the AMM modules, her concentration and insight have improved tremendously! Read more here

Read what people are saying

 Mrs. H has blossomed since we started. She is able to focus more, wants to participate, and has a great time. As we work through the AMM modules, her concentration and insight have improved tremendously! Read more here

The Ashby Memory Method™ is a cognitive therapy for dementia based on Dr. Ashby’s original research.  AMM™ is a specifically tailored quality of life enrichment program for persons diagnosed with Alzheimer’s disease and other dementia. Combining word exercises, visual stimulation, a process called errorless learning and many other techniques from Dr. Ashby’s early research, AMM™ creates personalized activities based on participant’s interests to stimulate all 5 senses
Information about AMM™ methodology has been presented at international Alzheimer’s seminars and conferences including the National Conference of the Alzheimer Society of Canada, Toronto and the Alzheimer’s Association’s International Conference on Alzheimer’s Disease (ICAD), Chicago.

Why The Ashby Memory Method?

  • AMM™ exercises may stimulate neuronal driving – promoting healthy areas of the brain to compensate for those affected by the disease process.
  • AMM™ works as a Brief Psycho-Social Therapy (BPST) helping to reduce participant feelings of isolation, distress and behavioural agitation while teaching the carer to enable more positive communication skills. * (Ballard et al, 2009)
  • During an Alzheimer’s Australia WA 12 month evaluation of the program > 70% of participants reported improved quality of life based on AD -Quality of Life survey results.

Comparative Results Ashby Memory Method vs. medication vs. no therapy


Full trial abstract @

  • Program model promotes preservation of continued connections to important family, community, residential and social contexts.
  • Family members and caregivers experience reduced care burden and stress.
  • A complementary program to existing community based healthcare services – extends “aging in place” for program participants by up to 36 months.
  • Significantly more effective than usual* care in improving overall symptoms of agitation and restlessness.
1. Program pre-assessment – DSAT and/or MMSE + AD Quality of Life baseline scores (physician referral not mandatory)
2. The Life Story Interview
3. The First 8 Weeks – Pre-set 8 week program begins
4. Individualized program begins – Person centered materials specific to participant’s interests (program week nine and after)
5. Re-assess at 12 week intervals – To assess program benefit and participant progress
The institute was founded in 2005 to research and develop therapeutic cognitive stimulation methods to improve quality of life and functioning for persons affected by Alzheimer’s disease and dementia.
Dr. Dastoor, MD, FRCPC
Assistant Professor, Department of Psychiatry, Center of Aging McGill University. Clinical Supervisor, Department of Psychology, Universities of Concordia, McGill & Montreal.
Olga Lymperopoulou, BA, MSc
Director of The Memory Clinic – Neurodegenerative Diseases Department, Hygeia Hospital, Psychological and Cognitive Assessment Center, a private educational organization offering specialized training to psychologists and healthcare professionals.
Dr. Stephen J. Kiraly, MD, FRCPC
Vancouver Coastal Health, Clinical Associate Professor of Psychiatry, University of British Columbia.
Author, lecturer and noted speaker on brain health.
Jade Cartwright, Speech Pathologist, Curtin University, Australia
Coordinator, Master of Speech Pathology Program, Curtin University. Clinical interests in dementia diagnosis and intervention, stroke rehabilitation and management of progressive neurological disorders.
John Ashby, CPCA Professional Consultant on Aging
Principal development partner, AMM Dementia Intervention Program. Founder, Alzheimers Institute.
To find out what Pivotal’s The Ashby Memory Method™ can do for you.
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AMM Training

Professional Care Provider

Professional Care Provider

Health Care Professionals

Family Caregiver

The Ashby Memory Home Program

Caring for a family member struggling with Alzheimer’s and Dementia offers little resources to turn to before acknowledging help is needed. Offering a home based introduction and intellectual exercise program allows families to improve their management and understanding until such time that additional assistance may be required. Continually seeking current information and techniques adds to our goal of offering improved quality of life for both the Caregiver and patient or loved one.